Shrink wrap is the packaging material of choice for a variety of reasons,
including:
- It drastically reduces packaging costs
- Shrink wrapped products can easily be identified through transparent film while stored at warehouse-style wholesalers, price clubs, etc.
- Shrink wrapping enables the customer to ship smaller quantities when market conditions dictate
- Shrink wrap dramatically improves the marketability of a product at the retail level because a package's design and logo are visible through the clear film
- Advertising and logos can be printed directly onto film for retail packages such as six packs of cans, bottles or other items
Learn more about shrink wrapping in Shrink Wrap 101 .
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